Privacy Policy
Your privacy matters. Learn how we collect, use, and protect your information when you use Five Elements Personality.
Last Updated: December 26, 2025
Our Commitment to Privacy
Five Elements Personality is designed with privacy-first principles. We do NOT require account creation, we do NOT store your test results on our servers, and we do NOT sell your data. This test is for self-reflection and entertainment purposes only.
Information We Collect
We are committed to minimizing data collection. When you use Five Elements Personality, we may collect:
- Test Responses: Your answers to the personality assessment questions are processed to generate your results. This data is stored temporarily in your browser only.
- Analytics Data: We use Google Analytics 4 (GA4) to understand how visitors use our site. This includes page views, session duration, device type, and general location (city/country level).
- Cookies: We use essential cookies for site functionality and analytics cookies to improve your experience. See our Cookie Policy section below.
We do NOT require account creation or login. We do NOT collect your name, email, or any personally identifiable information unless you voluntarily contact us.
How We Use Your Information
Your information is used solely for the following purposes:
- Personality Assessment: To calculate and display your Five Elements personality type based on your test responses.
- Site Improvement: To analyze traffic patterns, popular content, and user behavior to enhance the website experience.
- Advertising: We use Google AdSense to display relevant ads. Ad networks may use cookies to serve personalized advertisements based on your browsing history.
We do NOT sell, rent, or share your personal data with third parties for marketing purposes.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for basic site functionality, such as storing your test progress during the assessment.
- Analytics Cookies: Google Analytics 4 cookies help us understand visitor behavior and improve our content. These cookies are anonymized and aggregated.
- Advertising Cookies: Google AdSense and its partners may set cookies to display personalized ads. You can opt out of personalized advertising via Google Ad Settings.
You can control cookies through your browser settings. Note that disabling cookies may affect site functionality.
Data Security & Retention
We take reasonable measures to protect your data:
- Local Storage: Your test results are stored locally in your browser using localStorage. We do NOT save your results on our servers.
- HTTPS Encryption: All data transmitted between your device and our servers is encrypted using industry-standard SSL/TLS protocols.
- No Long-Term Storage: We do not maintain a database of user profiles or test history. Analytics data is retained according to Google Analytics' retention policies (default: 14 months).
Your Rights & Choices
You have the following rights regarding your data:
- Access & Deletion: Since we don't store your test results on our servers, you can delete your data by clearing your browser's localStorage and cookies.
- Opt-Out of Analytics: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
- Opt-Out of Personalized Ads: Control ad personalization through Google Ad Settings or the Digital Advertising Alliance.
For GDPR or CCPA-related inquiries, please contact us using the information below.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your data, please contact us:
Five Elements Personality
Email: support@fiveelementstest.com
We aim to respond to all privacy-related inquiries within 30 days.
Third-Party Services
We use the following third-party services that may collect data independently:
- Google Analytics 4: Privacy Policy
- Google AdSense: How Google uses data
We are not responsible for the privacy practices of these third-party services. Please review their policies independently.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last Updated" date at the top of this page indicates when the policy was last revised. We encourage you to review this page periodically. Continued use of the site after changes constitutes acceptance of the updated policy.
International Users
This website is operated from the United States. If you are accessing our site from outside the US, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located. By using our site, you consent to this transfer.